Tuesday, November 17, 2009

Merry Madagascar Premieres

The all-new holiday special, "Merry Madagascar", premieres on NBC tonight, November 17th, at 8:00 pm. This is animated special is based on the DreamWorks featured films, "Madagascar" & "Madagascar 2: Escape To Africa". This time around it's up to the Madagascar team to get Christmas delivered on time. If you miss it the first time around you can catch it when it re-airs on NBC, November 28th, at 8:00 pm.

As for the DVD, it will be available exclusively through Wal-Mart on November 18th. Below is the press release with more information...

Walmart and DreamWorks Animation Offer Exclusive Merry Madagascar DVD

BENTONVILLE, Ark. (Nov. 3, 2009) – Families can cozy up for a new kind of movie night as the DVD release of the new holiday adventure Merry Madagascar from DreamWorks Animation SKG, Inc. (Nasdaq: DWA) hits the shelves of Walmart (NYSE: WMT) nationwide and exclusively Nov. 18, the day after the 30-minute animated Christmas special premieres on NBC. Walmart stores will also offer new Merry Madagascar licensed pajamas, slippers, socks, throw blankets and other holiday gifts starting this week.

The DVD event marks the first time the retailer has collaborated with a major movie studio and national TV company to create a holiday-specific campaign celebrating family time around a TV-movie night event. It is also the first time DreamWorks Animation is collaborating exclusively with a retailer on a TV property and new DVD.

“The creative team at DreamWorks Animation who brought the world of Madagascar to life on the big screen has produced an all-new holiday adventure for family audiences to enjoy at home this season and for many years to come,” said Ann Daly, chief operation officer of DreamWorks Animation. “We are thrilled to unveil Merry Madagascar to TV audiences on NBC November 17 and to audiences across the country in Walmart stores the very next day.”

Walmart will carry the standard DVD movie for $5 and a deluxe DVD version with additional content for $8. The retailer also has collaborated with DreamWorks Animation to create a family friendly holiday game and a few “sneak peaks” of the new story at www.Walmart.com/merrymadagascar. The site includes holiday and movie night recipes from co-sponsors Kraft and Kellogg’s, and more links to online games.